What is SEO? How do I learn SEO?2021
Search Engine Optimization (SEO) is a process of optimizing a website to get a higher position in other search engines including Google, Yahoo and Bing. Nowadays most web developers and online marketers target Google search engine for some remarkable algorithms of Google search results. In addition, 75% of web search work is done by visitors from the Google search engine, so everyone adopts the strategy of Google search engine optimization.
Today's topic is a basic topic of SEO. At the beginning of blogging, we should have written about the basics of search engine optimization, but we thought that the subject has been written many times on-line in various blogs, so we did not write about the basics. Recently, after listening to the curious questions of several visitors of our blog about SEO, I was forced to write about such a simple basic topic.
What is SEO?
Search Engine Optimization There are two meaningful parts to these three words. One is Search Engine and the other is Optimization. So SEO is a kind of technical web strategy to optimize search engines.
Simply put, the strategy or process of getting a blog / website in a good position in search results or on the first page of search engine is called SEO. It can also be called a kind of systematic trick to get good results from search engines.
Definition of SEO according to Moz's commentary
SEO means search engine optimization, which will increase the amount and quality of traffic to your website through web search engine results pages.
What is a search engine?
Simply put, a search engine is a type of software or application that searches for something through a keyword on the Internet. If you search by typing something, thousands of information on any subject will appear in front of you in the blink of an eye. Google is currently the most popular search engine. In addition to the list of popularity Bing, Yahoo, Ask, Yandex and DuckDuckGo search engines. We have previously shared a detailed post on what a search engine is and how it works.
How do search engines work?
The search engine indexes and saves all types of databases by crawling all the links of each site including all types of websites of the World Wide Web. Later, according to the search engine search query, the good quality indexed data of the blog is gradually published in the search results. In this case, the better you do your blog Search Engine Optimization, the higher the search results will see the content of your blog.

How do search engines rank a blog?
When a person searches for a specific topic in a search engine, the search engine shows the blog / website with the best content that is indexed to that topic according to this topic. Then according to the quality of the blog and content all the blogs continue to show. In order to show the best search engine results, the search engine uses the Latest Ranking Algorithm with Search Query.
What is Search Engine Algorithm?
This is a mathematical calculation indexed to get consistently good results for Search Query's. Simply put, it is a consistent list of content that is indexed according to the rankings and values of different blogs in the search results. This means that the higher the number, the higher the content of the search results.
What is Search Engine Rank?
When a person searches for something in a search engine, the search engine shows a lot of content in the search results. Search results basically depend on the search ranking of the blog. In other words, the better the ranking of the blog, the higher the content of the search results of the blog, and if the ranking is not good, your content will not show on the first page of the search results. In addition, search engines use a variety of ranking algorithms to show a blog on the search results page.
Why is SEO done?
Search engine optimization (SEO) is done to get a blog / website in a good position or on the first page of search results and to get good ranking from search engine or to get a lot of visitors to the blog from search engine. When a person optimizes his website properly with search engines, the number of visitors to his blog from search engines will continue to increase. This is because doing search engine optimization (SEO) will give search engines a clear idea about the content of their blog content. So in order to make any website successful or to make money from the website, you have to do proper SEO on its website.
Think in general sense, when you write a post on a topic, how much to search for that topic online, what keywords to search for, how many posts are available online, which blog post will be the competitor of your new post, SEO is done to find out what is the value of your desired keyword, how many visitors are likely to get and how much revenue can be earned if you can work with that keyword and how much backlink will be required to rank that post etc. .
Summarizing all these issues, it can be summed up that in order to be successful in online marketing, search engine optimization is required and there is no alternative to search engine optimization to be successful.
How many types of SEO and what are they?
If you ask someone how many types of SEO, then anyone will talk about onpage SEO and offpage SEO. There are two types of SEO. But not onpage SEO and offpage SEO. There are basically two types of SEO. Example :
- Organic SEO.
- Paid SEO.
Organic SEO is again of two types.
- One is onpage SEO.
- The other is offpage SEO.
What is Organic SEO and Paid SEO?
Organic SEO means following all the rules of search engine optimization and the process of getting position on the search results page. Paid SEO, on the other hand, is about getting Google to the front page of search engines in exchange for money.
If you take a good look, you will see that after searching for a topic, there are some websites at the top of the search results in which Ad is written in short. Those are the ones that have come to the forefront through paid SEO. On the other hand, all the websites under these are organic SEO, that is, they have taken a position on the Google page without any money.
What is onpage SEO and offpage SEO?
OnPage SEO is the process of perfecting a website / blog, that is, everything that is needed to make a website better is On Page SEO. OnPage SEO is a process for setting up keywords, Setting-up Meta, Naming Pages, Page Search Descriptions, etc. suitable for blogs. And offpage SEO is to share the link of your blog's content on various popular sites, create backlinks, join different forums, make the blog popular, etc.
What is White Hat and Black Hat SEO?
White Hat SEO is the use of various technical web techniques to increase the rank of your blog and bring it to the top of the search results. On the other hand, Black Hat SEO is to increase the rank of the blog by violating the rules of search engine by using some illegal methods. Google is currently using Artificial Intelligence (AI) technology to determine Google's search rankings, so it is almost impossible to rank blogs with Black Hat SEO techniques. That's why all the big SEO experts are paying attention to White Hat SEO.
Why learn SEO?
The importance and necessity of search engine optimization cannot be over stated. In a word, proper SEO is essential for online blogging, marketing, business promotion and online success. There is no way to achieve success online without SEO.
The reason is that everyone on the Internet is looking for all the necessary things through search engines. The use of Google search engine in particular is so widespread that there is no way to succeed without Google search engine optimization. In addition, the use of the Google search engine has increased in recent times as the default search engine of many other popular browsers, including Mozilla Firefox and Google Chrome, has become Google. So there is no alternative to search engine to make your blog / website known and popular.
How to do SEO?
You may be wondering how to do SEO, now you know everything. In fact, there is no simple or concise way on how to do SEO. SEO is a huge process that is constantly changing. Most of which are always updated and changed. But if you know and understand the basics of SEO well, you will easily understand everything that changes over time, no matter how much it changes. That's why you must learn the basics of SEO from a good experienced person or organization. Here are some basic steps you can take to begin the process of preparation for mediation.
Basic SEO settings
- Submit blog to Google Search Console
- Submit blog to Bing Webmaster Tools
- Create a Google Analytics account
- Install Yoast SEO (WordPress Users Only)
- Working with long keywords
- Keyword research from Google Keyword Planner
- Keyword research from various online communities
- Verify your competitors' keywords
- Keyword research by asking experts
On-page SEO
- Use keywords in post URLs
- Use short URLs
- Title Tag must use keywords
- Use keywords in H1, H2 and H3 Tags
- Optimized Images
- Use of Synonyms and LSI Keywords
- Add the required External Links
- It is important to add internal links
Technical SEO
- Detect Crawl Errors from the Search Console
- Find out how Google looks at your blog.
- Creating Responsive and Mobile-Friendly Blogs
- Fix Broken Links
- Using HTTPS
- Fix Duplicate Meta Tags
- Increase the loading speed of the blog
How to write an article
- Create Quality Content (Content is King)
- Write big without writing short posts
- Write articles in a simple and understandable way
- Use Schema Markup
- Adding video inside the post
Creating backlinks
- Guest Blogging
- Verify Competitor’s Backlinks
- Forum posting and problem solving
- Giving solutions in the comments section of other people's blogs
Where to learn SEO?
There are two ways to learn SEO well. One is to learn from an experienced person or organization and the other is to learn from various good quality blogs / websites online. You just have to be more discriminating with the help you render toward other people. On the other hand, in case of learning from a good institution, you can learn in a short time.
But one thing to keep in mind is that whether you learn to be an online or any organization, it must be a good organization or a good all-line blog. In recent times, there are many SEO teaching companies at hand, but it is very difficult to find a good organization among them.
As many misconceptions about the flame of SEO
Recently, there has been a lot of online and offline competition for teaching SEO in Bangladesh. Many are again claiming to be SEO experts. Especially some new youtubers are making a lot of fuss about SEO. Most people are starting an SEO course with a little knowledge about SEO.
There are some YouTubers who say in the YouTube video, I am getting 1000 visitors every day with 10 posts on my blog. Because I have done 100% SEO on my blog. With such misinterpretations, some new bloggers and YouTubers are confusing the general public about SEO.
Laughter cannot be stopped when you see such nonsensical arguments. Hey bro, ranking a keyword on a website is not so easy. No one will be able to rank any keyword with 100% challenge. Renowned SEO experts Neil Patel and Brian Dean themselves have said that no one can guarantee a keyword ranking.
Take a good look at the image above. I typed What is SEO in Google search engine and as a result the above websites are continuously shown in this regard. If you want, you can verify this by searching on Google.
Here Moz's post on What is SEO is number one. Then Search Engine Land's post is in 2nd position and Neil Patel's blog is in 3rd position. If you visit Moz's post, you will see that there are very few articles in their posts about SEO. But their post is ranking the best in this regard.
On the other hand, if you visit this post on Neil Patel's blog, you will see that there is no shortage of articles in the post. Here is my question to the flattering SEO experts of our country, then why isn't Neil Patel's article ranking number 1?
You don't have to bother, I am answering the question myself. Only if there is a good article in the post, it is not possible to rank the post on any subject. In addition to good articles, there are many other things involved in ranking any keyword. Keyword ranking depends on the blog's PA, DA, and more on the blog, including age. Moreover, the keyword ranking will depend on the keyword difficulty of the keyword, will it be possible to rank the keyword?
If you open a new blog or website today, even if you try a thousand times to rank a keyword, you will not be able to rank it. So don't confuse the common man by talking such nonsense about SEO.
Will you be able to learn SEO?
Most of the people think that SEO is very difficult and think that it will not be possible for me to learn SEO. I would say to them, if you take it easy without thinking it is so difficult, you too can become an SEO expert. Especially if you learn SEO well with that money without thinking about paid SEO, you will be able to take your blog to a better platform in the future.
How to make money by learning SEO?
1. Google AdSense: If you have a habit of writing, you would create good quality articles: You can earn money from Google AdSense through blogging. If you are an expert on SEO, you can easily rank your blog, grow trophies from search engines and earn smart money from AdSense.
2. Affiliate Marketing: If you can rank your blog with SEO, you can easily earn thousands of dollars online through affiliate marketing. Through affiliate marketing, you can earn money by promoting another person's product on your own website and selling it. There is a detailed post on my blog about this.
3.Marketplace: There are a lot of online marketplaces like Upwork, Elance, Freelancer, Fiber, People Per Hour etc. You can also earn money by joining them if you want. Moreover, there is a lot of SEO work in the marketplace. You can also join the team of freelancers with the introduction of skills.
4. Local Business: If you have an online business or a digital product, you can add a new twist to the business by promoting the search engine by SEO of those products.
5. Contract work: There is a lot of work not only in the international but also in the local market. You can work on SEO contracts locally from different organizations or website owners. In addition to these, there are hundreds of ways to earn money online through SEO that cannot be described here.
What SEO have I done in this post?
In the middle of this post I said that at the end of the post I will tell you what SEO work I have done in today's post. I think by sharing this, everyone will be able to get a clearer idea about the basics of SEO?
1. I have done keyword research
First I have done a full keyword research of this post. Because it is not possible to rank a post without keyword research. That's why I first did keyword research through Google Keyword Planner and other keyword research tools and researched and found the following important keywords in today's post.
What is SEO?
What is the function of SEO?
SEO tutorial
How to do SEO?
What is on-page SEO?
What is off-page SEO?
How does SEO work?
Why learn SEO?
Ways to learn the work of SEO?
How does SEO work?
SEO learning techniques
What does it take to learn SEO?
Earnings through SEO
If you read my post today carefully, you will see that my post has almost all of the above keywords in different places. As a result, if you search online by typing any of the above keywords, there will be a possibility to get my post.
Also what do I need to do to rank for the keyword, how much to read in the competition, which blogs can be the competitor of my post in Google, what is the keyword difficulty, how much traffic can be found from the keyword, how many backlinks to the post of competitors in my post, what I have researched through various tools about the amount of social media shares, what I need to do to rank my posts rather than their posts and how much time it may take.
2. Miscellaneous SEO:
After doing keyword research, I have tried to write a more informative and long post on the desired topic than the competitors of my blog. Moreover, I have followed the following ancillary issues.
- I gave the post an SEO friendly title.
- I used the main keyword in the first paragraph.
- I have used keywords where necessary in each paragraph.
- I have used H2, H3 and H4 tags in the required places inside the post.
- I have added internal and external links.
- Image Optimized.
- I have used Alt tag in Image.
- I have used keywords in the Url of the post.
- I have written interesting and SEO friendly Meta Description of the post.
Finally, I have updated the post and done other work as per the instructions of this post.
Lastly: Search engine optimization (SEO) can never be over, discussing how to learn SEO and how to do a full SEO of a blog. Because Google and other search engines have a number of ranking factors. Doing SEO according to all the ranking facts is a very difficult task. The more SEO he can do, the easier it is for him to collect traffic from search engines and take his blog to the brink of success.